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The Art Unseen logo and signs (which eventually developed from
it) began as a pencil drawing which through the course of rendition
took on a life of its own. I don't believe I have ever
reproduced an image using various mediums to the extent that I have this
one. It has gone from the original pencil drawing "Justice", to
creating the finished logo in Photoshop by adding color and words.
Then it was drawn once again on paper to a scale of eight feet for the
sign. With that completed, it was then transferred onto sign board (previously cut out
by jig saw) and the image was airbrushed freehand not once but twice.
Preplanning was of utmost importance in achieving the end result of a sign
which works with the environment and seems to almost float within the
wooded setting. This effect was achieved by painstakingly cutting
all elements of the signs out of sign board before any paint was applied. The hand cut gold letters and black backdrop holding them in place adds an organic
look which can not be achieved by using
the standard rectangle square or oval shape. Using various
materials, from custom designed steel brackets, plexiglas supports, bolts
and screws, this layered construction method also added a sculptural depth
to the signs.
Beyond the
structure of the signs themselves, how they would be mounted was
also of significance in creating a free floating appearance. The
single steel post on which the sign is mounted, serves in more ways then
just a minimal disruption of the sign's desired look. By using
adjustable dock brackets to secure the sign to the post, it allowed for
the ability to turn and angle the sign for optimized road visibility.
The signs (as all other creations by Art Unseen) are unique and in
the age of computers where images and letters are simply printed on vinyl
and stuck into place, atypical. Coming from the old school of sign
making where lettering is painted through the use of a brush, a steady
hand and patience, time becomes a factor. For this reason the signs
created by Art Unseen were not cheap in cost or quality. And also
for this reason, Art Unseen has ceased pursuing any commissioned work
for others in the field of sign painting.
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